Week 4 Data is In: Forced vs. Unforced Registration Test

Posted by Matt Barker on Sunday, November 1st, 2009 at 10:03pm.

My business partner, Brandon Hedges, just posted our Week 4 Results for the Forced vs. Unforced Registration Test.  To view this week's results and commentary, please visit our post at: http://www.barkerhedges.com/blog/data-post-october-30-2009-forced-vs-unforced-registration-test.html

Points of interest this week include:

  • Unique visitor traffic has been consistent, BUT total visitor traffic for the Forced Site is up nearly 19% this week.
  • Volume of Non-IDX leads is almost identical between the sites.
  • The Forced Site registered more than 10x's as many IDX leads as the Unforced Site.

Our plan is to keep posted our results through the end of the year.  Check back again next week...

Cheers,

Matt Barker

Print Share

1 Response to "Week 4 Data is In: Forced vs. Unforced Registration Test"

Jerry Clifford wrote:
Good information to eliminate the age old question to know what is the right approach. From my view, if they are only tire kickers and want to use this heavy investment we have made to provide them FREE information for FREE let them go to some broker site who has deep pockets, if you get my meaning. Serious buyers will generally register.

Posted on Tuesday, November 3rd, 2009 at 9:06am.


Leave a Comment
Blog Navigation
Archives

Recent Blog Comments

Week 5 Data Results: Forced vs..
Hey Matt, Thanks for sharing your findings with all of us. Much appreciated. :)..
Share your thoughts
The Debate is More Than Just F..
You are correct Milan, this is about more than just collecting leads...it's about converting them at the highest possible rat..
Share your thoughts
REW Blog post - Forced vs. Unf..
Even before our REW site we tested with forced vs. non-forced registration and the results were so telling that we do require..
Share your thoughts
Week 4 Data is In: Forced vs. ..
Good information to eliminate the age old question to know what is the right approach. From my view, if they are only tire k..
Share your thoughts
REW Blog post - Forced vs. Unf..
Actually, Tim... I was one of those folks up until about a year ago... with a brokerage site that fed leads to 110 agents and..
Share your thoughts