Week 2 Data is in for the Forced vs Unforced Test
Posted by Matt Barker on Friday, October 16th, 2009 at 5:24pm.We have posted the week 2 data for our Forced vs. Unforced Test. To view this weeks results, check out our post at: http://www.barkerhedges.com/blog/data-post-october-15-2009-forced-vs-unforced-registration-test.html
The results this week were a little curious. Here are a few highlights:
- The overall traffic was higher on our Unforced site, but the lead volume was noticeably LESS.
- Traffic on the Forced site was nearly identical and the lead volume was just slightly less.
- Our overall conversion rate on the Forced site was over 300% higher than the Unforced site.
We will continue to post our results every week on our blog through the end of the year. For those of you that have been following along, let us know what you think!
-Matt & Brandon
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