Barker Hedges to step up to the plate
Posted by Morgan Carey on Monday, September 14th, 2009 at 4:11pm.Kudos to Matt Barker of Barker Hedges for stepping up to the plate and volunteering their traffic for a test of whether or not forced registration produces more valid leads. You can read more about this up coming test at http://www.barkerhedges.com/blog/forced-vs-un-forced-registration-on-real-estate-websites.html
You can also view their Minneapolis Real Estate site at http://www.barkerhedges.com
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Morgan Carey wrote:
I am not sure everyone would agree with you there Gary - having great leads that convert well is certainly "one" of the goals - however what about secondary / tertiary leads? Those that are 6-9 months out that other might miss out on because of a lack of follow up system (read automated) and great tracking etc. Me I will take the hot ones RIGHT NOW! But... I will also allow everyone else who is even thinking about buying to register their information so that I can close them when they "become" hot leads.
I am not sure everyone would agree with you there Gary - having great leads that convert well is certainly "one" of the goals - however what about secondary / tertiary leads? Those that are 6-9 months out that other might miss out on because of a lack of follow up system (read automated) and great tracking etc. Me I will take the hot ones RIGHT NOW! But... I will also allow everyone else who is even thinking about buying to register their information so that I can close them when they "become" hot leads.
Posted on Tuesday, October 13th, 2009 at 11:28pm.
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Actually, Tim... I was one of those folks up until about a year ago... with a brokerage site that fed leads to 110 agents and..
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I am eargerly awaiting the results of this test.
Having few leads but with a higher quality that leads to higher conversion rate is the ultimate goal.
Making a site so good that people use it because they can't get the features and ease of use on other sites is key.
If you have a very high profile on the web or through intuitive traffic this could be a very viable alternative to FR but I'm not entirely convinced....yet ;)
Gary :)
Posted on Tuesday, September 22nd, 2009 at 10:02pm.