Barker Hedges to step up to the plate
Posted by Morgan Carey on Monday, September 14th, 2009 at 4:11pm.Kudos to Matt Barker of Barker Hedges for stepping up to the plate and volunteering their traffic for a test of whether or not forced registration produces more valid leads. You can read more about this up coming test at http://www.barkerhedges.com/blog/forced-vs-un-forced-registration-on-real-estate-websites.html
You can also view their Minneapolis Real Estate site at http://www.barkerhedges.com
Print
Share2 Responses to "Barker Hedges to step up to the plate"
Morgan Carey wrote:
I am not sure everyone would agree with you there Gary - having great leads that convert well is certainly "one" of the goals - however what about secondary / tertiary leads? Those that are 6-9 months out that other might miss out on because of a lack of follow up system (read automated) and great tracking etc. Me I will take the hot ones RIGHT NOW! But... I will also allow everyone else who is even thinking about buying to register their information so that I can close them when they "become" hot leads.
I am not sure everyone would agree with you there Gary - having great leads that convert well is certainly "one" of the goals - however what about secondary / tertiary leads? Those that are 6-9 months out that other might miss out on because of a lack of follow up system (read automated) and great tracking etc. Me I will take the hot ones RIGHT NOW! But... I will also allow everyone else who is even thinking about buying to register their information so that I can close them when they "become" hot leads.
Posted on Tuesday, October 13th, 2009 at 11:28pm.
Leave a Comment
Recent Blog Comments
- The Debate is More Than Just F..
-
@John- You will get the most registrations with 0 property views, and the number will gradually decline with the number of vi..
Share your thoughts
- The Debate is More Than Just F..
-
I just found all of these result and wanted to thank you very much as i am currently struggling with his same choice. I now n..
Share your thoughts
- The Debate is More Than Just F..
-
That's great info Milan. Thank you for taking the time to post it.
I'll admit that I have always hated forced registratio..
Share your thoughts
- Week 5 Data Results: Forced vs..
-
Hey Matt,
Thanks for sharing your findings with all of us. Much appreciated. :)..
Share your thoughts
- The Debate is More Than Just F..
-
You are correct Milan, this is about more than just collecting leads...it's about converting them at the highest possible rat..
Share your thoughts
I am eargerly awaiting the results of this test.
Having few leads but with a higher quality that leads to higher conversion rate is the ultimate goal.
Making a site so good that people use it because they can't get the features and ease of use on other sites is key.
If you have a very high profile on the web or through intuitive traffic this could be a very viable alternative to FR but I'm not entirely convinced....yet ;)
Gary :)
Posted on Tuesday, September 22nd, 2009 at 10:02pm.