Real Estate Blog 
Week 6 Data Results: Forced vs. Unforced Registration Test
Wednesday, November 18th, 2009 at 2:41pm. 183 Views, 0 Comments.
Check out our latest Data Post for Week 6 Results for the Forced vs. Unforced Registration Test. To view this week's results and commentary, please visit our post at: www.barkerhedges.com/blog/data-post-november-12-2009-forced-vs-unforced-registration-test.html
Here is a quick snap-shot of this week's data:
- Conversion rates increased for both sites (Unforced Site & Forced Site) but the percentage spread remains consistent.
- Unique Visitors is remaining relatively constant and bounce rates improved for both sites.
- IDX leads increased for both sites, with a larger percentage gain for the Forced Site.
We will keep testing and posting our results each week...
Cheers,
Matt & Brandon
Week 5 Data Results: Forced vs. Unforced Registration Test
Thursday, November 5th, 2009 at 1:37pm. 183 Views, 1 Comments.
My business partner, Brandon Hedges, just posted our Week 5 Results for the Forced vs. Unforced Registration Test. To view this week's results and commentary, please visit our post at: www.barkerhedges.com/blog/data-post-november-5-2009-forced-vs-unforced-registration-test.html
Here is a quick snap-shot of this weeks data:
- Conversion rate for the Unforced Site is now at an all time low while the Forced Site remains consistent.
- Unique-to-Total Visitor ratios are almost identical between the 2 websites.
- Non-IDX leads were identical this week for the 1st time.
We will keep testing and posting our results each week...
Cheers,
Matt Barker
Week 4 Data is In: Forced vs. Unforced Registration Test
Sunday, November 1st, 2009 at 10:03pm. 219 Views, 1 Comments.
My business partner, Brandon Hedges, just posted our Week 4 Results for the Forced vs. Unforced Registration Test. To view this week's results and commentary, please visit our post at: http://www.barkerhedges.com/blog/data-post-october-30-2009-forced-vs-unforced-registration-test.html
Points of interest this week include:
- Unique visitor traffic has been consistent, BUT total visitor traffic for the Forced Site is up nearly 19% this week.
- Volume of Non-IDX leads is almost identical between the sites.
- The Forced Site registered more than 10x's as many IDX leads as the Unforced Site.
Our plan is to keep posted our results through the end of the year. Check back again next week...
Cheers,
Matt Barker
The Debate is More Than Just Forced Registration
Thursday, October 29th, 2009 at 4:13pm. 168 Views, 1 Comments.
I think this site and the discussion that it will encourage is about more than just forcing registration; it's about how we use the Internet to market ourselves as real estate agents. One of the things that is unique and special about Internet marketing is the unprecedented degree to which marketing ideas can be tested and measured. Since I think it is fair to say that most real estate agents hope to profit from their Internet marketing efforts, it seems to me that we would all want to maximize the bang for our buck that we are getting.
Now if anyone can demonstrate using meaningful statistics that it's possible for an agent to generate more business from not forcing registration on their website, then I would love to hear about it and see what you are…
Week 2 Data is in for the Forced vs Unforced Test
Friday, October 16th, 2009 at 5:24pm. 162 Views, 0 Comments.
We have posted the week 2 data for our Forced vs. Unforced Test. To view this weeks results, check out our post at: http://www.barkerhedges.com/blog/data-post-october-15-2009-forced-vs-unforced-registration-test.html
The results this week were a little curious. Here are a few highlights:
- The overall traffic was higher on our Unforced site, but the lead volume was noticeably LESS.
- Traffic on the Forced site was nearly identical and the lead volume was just slightly less.
- Our overall conversion rate on the Forced site was over 300% higher than the Unforced site.
We will continue to post our results every week on our blog through the end of the year. For those of you that have been following along, let us know what you think!
-Matt & Brandon…
REW Blog post - Forced vs. Unforced Registration Websites
Tuesday, October 13th, 2009 at 3:35pm. 545 Views, 7 Comments.
Matt just kicked off a discussion over at REW Blogs regarding his test and results so far and also invited others to join in.
You can read the full blog post and it's comments here: http://www.realestatewebmasters.com/blogs/mattbarker/8618/show/ or just click this link.
Remember - the more participants we have, the more valid and accurate this test becomes. If you want to submit your stats please leave us a comment - and we'd be happy to post your results as well as attribution to your site.
The first data is coming in - Barker Hedges Reports
Friday, October 9th, 2009 at 2:29pm. 182 Views, 1 Comments.
Matt Barker has just posted regarding his first set of reports (one week) of data. You can read about the finding at this post
Some high level stats:
- Forced registration produce double the "valid" leads of non forced registration
- Unforced registration produced more page views per visitor
- Unforced registration produced a lower bounce rate
- Forced registration produced a phone in / unforced did not
For the full report on the first weeks numbers go to permalink - http://www.barkerhedges.com/blog/data-post-october-8-2009-forced-vs-unforced-registration-test.html
I would be interested in receiving your comments here once you read the post - I am sure Matt and Brandon would love a comment on their blog as well.
Game on!!!
Barker Hedges to step up to the plate
Monday, September 14th, 2009 at 4:11pm. 167 Views, 2 Comments.
Kudos to Matt Barker of Barker Hedges for stepping up to the plate and volunteering their traffic for a test of whether or not forced registration produces more valid leads. You can read more about this up coming test at http://www.barkerhedges.com/blog/forced-vs-un-forced-registration-on-real-estate-websites.html
You can also view their Minneapolis Real Estate site at http://www.barkerhedges.com
Recent Blog Comments
- Week 5 Data Results: Forced vs..
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Hey Matt,
Thanks for sharing your findings with all of us. Much appreciated. :)..
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- The Debate is More Than Just F..
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You are correct Milan, this is about more than just collecting leads...it's about converting them at the highest possible rat..
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- REW Blog post - Forced vs. Unf..
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Even before our REW site we tested with forced vs. non-forced registration and the results were so telling that we do require..
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- Week 4 Data is In: Forced vs. ..
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Good information to eliminate the age old question to know what is the right approach. From my view, if they are only tire k..
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- REW Blog post - Forced vs. Unf..
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Actually, Tim... I was one of those folks up until about a year ago... with a brokerage site that fed leads to 110 agents and..
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